Understanding Google’s Conversion-Tracking Mechanism
Posted on December 15th, 2007 by helloindia
How does the value of a conversion relate to the return on investment of a Google ad campaign? This is pretty straightforward Business School 101. If you understand what a conversion is worth to you, and the percentage of CPC (cost per click) AdWords visitors who do convert (the conversion ratio), then it is easy […]
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Filed under: Adword, Understanding Google's Conversion-Tracking Mechanism
