The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore […]
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Filed under: Google Adwords Guide, Adword Tips, Adword
All of this has been mentioned before here, but I couldn’t find a beginners post like this so I thought I’d quickly put one together. I’m sure there’s inaccuracies in here, so feel free to pull me up on them (because it will make it more useful for anybody just starting out with adwords and […]
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Filed under: Adword Tips, Tips for AdWords beginners, Adword
Remember to use negative keywords in your Adwords campaigns. Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This can be useful if, for example, you are targetting the top end of the market for a certain product or service…
Use words like ‘cheap’ and ‘free’ […]
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Filed under: Negative Keywords, Adword
Well, you have been using Google Adwords for some time, you’re getting plenty of clicks from a large selection of keywords, but how do you know which keywords are the ones that are generating your sales? Does it matter as long as the campaign is paying its way? What’s a Conversion? […]
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Filed under: Track Your Conversions!, Adword
How does the value of a conversion relate to the return on investment of a Google ad campaign? This is pretty straightforward Business School 101. If you understand what a conversion is worth to you, and the percentage of CPC (cost per click) AdWords visitors who do convert (the conversion ratio), then it is easy […]
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Filed under: Adword, Understanding Google's Conversion-Tracking Mechanism
